Lisa A Beach

Tapping in my copywriting skills, I wrote the copy for this entire website for a hospitality property in Belize.

Profile: It’s hard to imagine anyone more qualified to be called “The Cheese Lady,” than cheese-sculpting virtuoso Sarah Kaufmann. Hailing from Wisconsin, the heartland of cheese, Kaufmann first worked in the advertising industry until a fortuitous pivot led her to the whimsical culinary world she now dominates. With two Guinness World Records (World’s Largest Cheese Carving) to her name, Kaufmann has carved more than 4,000 edible sculptures that have appeared in supermarkets and state fairs, weddings...

Does small talk really matter?
Absolutely, says Shasta Nelson, social relationships expert, speaker and author of The Business of Friendship, Friendships Don’t Just Happen: The Guide to Creating a Meaningful Circle of Girlfriends and Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness.
“Almost every relationship we have starts with seemingly mundane moments,” explains Nelson. “For most of us, if we look at our best friends and the people we’re closest to, we could probabl...

Where can you dive into aqua blue waters, explore the Everglades, interact with wildlife, see museums, savor culinary experiences and do a little shopping? In Naples, Florida, a charming resort city perched on Florida’s Paradise Coast.

Whether vacationing with family or traveling solo, Naples offers a blend of coastal charm, natural beauty and cultural wonders for all ages. Discover white sand beaches, diverse ecosystems, incredible wildlife encounters and historic gardens. Explore the city’s...

It's time to bust the myth that women can't travel alone!

According to a "2023 Trend In Solo Senior Travel" report by Road Scholar, 20 to 30 percent of its nearly 100,000 travelers each year go solo — and that number is on the rise. Of these, 85 percent of Road Scholar’s travelers are women, who cite reasons such as ease in making friends, autonomy in decision-making, and having their own space as top drivers for solo adventures.

Health and safety issues factor in, too.

"Traveling within the ...

While its sister island of St Kitts might be more well known, Nevis delivers a tropical retreat filled with wellness experiences, natural beauty and historical sites worth exploring. Together, these Caribbean islands in the West Indies form one country, separated by a 2-mile channel.
From botanical gardens and old sugar mill ruins to rainforests and a volcanic peak, Nevis draws travelers looking for both exploration and relaxation amidst a lush landscape where monkeys run wild, rum flows smoo...

Branded Content Slideshow:
Did you know the Florida Keys & Key West have been designated a National Marine Sanctuary? Reeling in visitors from around the world, this tropical paradise boasts world-class scuba diving, fishing, boating, eco-tours, parks, gardens, cultural heritage — and unmatched epicurean delights.
This 125-mile coral island chain comprises five distinct regions — Key Largo, Islamorada, Marathon, Big Pine Key & the Lower Keys, and Key West — each with their own unique food stories. A ga...

Beyond the hundreds of miles of beaches, world-famous theme parks, and near-perfect weather, there’s another reason to visit Florida: award-winning restaurants. Last year, the Michelin Guide shined a spotlight on the Sunshine State with its first-ever guide to Florida, recognizing 118 restaurants across Miami, Orlando, and Tampa Bay. This year, an additional 26 restaurants joined their ranks. Chefs across the state, meanwhile, continue to earn nods from the James Beard Foundation, including B...

While new rides, shows, and entertainment create buzz when they debut, attractions of all sizes and budgets can generate positive publicity year-round with the right strategies. IAAPA News turned to three industry pros for their best tips.
Relationships Are Key
“When you invest in [members of local] media as people, it pays dividends in the stories they write,” says Quinn Bryner, director of public relations at Hershey Entertainment & Resorts. She pays close attention to local media's favorit...

ChatGPT is taking the real estate industry by storm
Could ChatGPT become your new virtual assistant? Yes, with some caveats, say real estate agents already using this AI writing tool. Since its much-talked-about launch in November of 2022, this ground-breaking technology by OpenAI might help transform how you do business. ChatGPT can be a game-changer—if you know how to leverage its capabilities and understand its limitations.
What is ChatGPT?
“ChatGPT is an AI-powered language model develope...

REALTOR® Rick Furnish champions the needs of at-risk children and those in foster care.
Vote for me to win bonus grant money(link is external)
Bryan got off to a rough start in life. His mother was sent to prison and his father’s parental rights were terminated. At 17 months old, he entered the foster care system. Though a toddler, Bryan didn’t yet walk or talk.
Fostering was never on the radar of Jody Moore and her husband. But after hearing a presentation in church by South Dakota Kids Belo...

If you’ve ever visited Colonial Williamsburg in Virginia, you’ve witnessed firsthand how history comes alive. While this 301-acre living history museum showcases early American life through well-preserved buildings, research, archeology and scientific findings, it’s the people who help connect past with present and provide that authentic, immersive 18th-century experience.
Many of the 1,500 workers at the Colonial Williamsburg Foundation have worked for years refining rare skills. They have h...